Instagram-based, The Shade Room offers celebrity and trending news on an hourly basis, predominantly within the African American community The New York Times called it the " TMZ of Instagram". As this dizzying pie chart shows, conservative media made plenty of election content on Instagram, it just wasn’t the most popular.The Shade Room (TSR) is a media company, founded by Angelica Nwandu in March 2014. Breitbart and Fox news created an impressive share of all election referencing posts made in the past year. However, this is not because Republican voices didn’t try to use the platform. Conservative social media users have indicated that some forums are less hospitable to their views and though this analysis doesn’t indicate one way or another on that question - it does show that posts favoring Democratic politicians tended to be more well liked and commented on in the Instasphere. But the 2020 election and the style of politics pursued by Donald Trump tested that bond. FOX News is the favorite major network of Republican politicians. Donald Trump’s most commented on post was from November 6 with a campaign update from Georgia, next was Aniston’s well liked mail-in ballot post, the most commented FOX news post described Bruce Springsteen not wanting Trump to win reelection, next is the second Trump post in July proclaiming his plans to win big, following that is the second most commented election post from FOX about Tommy Lee from Motley Crue not wanting Trump to win, then came Michelle Obama’s 2020 DNC speech, and the last one is from an account called The Shade Room, highlighting that Wendy’s did not support Donald Trump. The Barack Obama post is the same as the most liked one from above. On September 27 The Rock came out as an independent who supported both Republicans and Democrats in the past, but made a video describing his choice of Joe Biden for President. Looking further down at the top 10 most commented posts shows more political viewpoints than what I found when just looking at likes. The comments were both supportive and derisive. The top most commented post was from Instagram itself on November 2, 2020. The most commented on election post and the corresponding top 10 reveal different features of the medium and users. Aniston - who had the two top most post likes after Barack Obama - boasts just 36 million followers while Dua Lipa has 60+ million followers and Gomez has 207+ million followers. All of the top liked posters have 30+ million followers, and there is a positive correlation between the number of followers someone has and the numbers of likes for a given post, though a large following is not the whole story. This is maybe not surprising given how the medium is used by actors and musicians. Outside of actual politicians, women in entertainment who posted about the election got the most likes. What can be made out of this simple analysis? Out of all of the top most liked election posts, Joe Biden was the clear favorite. Top most liked “election” post Nov 2019-Election 2020 This post came on the heels of the AP announcement and quickly accrued over 7 million likes. The most liked election 2020 post on Instagram was sent by Barack Obama on Novemcongratulating Joe Biden on his victory. For simplicity I’ve limited the discussion to the top 10 performers here, but will happily engage with others interested in further discussion. What were the most influential Instagram posts about the 2020 election? Who sent them? What got the most likes and comments? What could this tell us about younger voters, political communication, and influence in non-traditional ways? To answer these questions I pulled all the verified Instagrams accounts who made a post mentioning “election” from Novemthrough Novemthrough CrowdTangle. In the year prior there were 560,847,710 interactions with verified accounts on Instagram that made use of the word “election”.Īs a relative newcomer in the social media space, Instagram doesn’t have as much scholarly politics/influence related work as Facebook or Twitter do, but it is a medium with a decidedly younger audience and worth learning more about. As a highly anticipated election during a fantastically challenging time, people across all mediums connected to discuss the race. On Novemthe outcome of the 2020 presidential election was called by the Associate Press. The attempts of politicians, entertainers, women and conservative media
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